In 2016, Rakuten announced that it would be the primary sponsor of FC Barcelona for five years. At the time, this was one of the largest sponsorship deals in history – $235 million. They needed to maximise the return on its investment by increasing brand awareness and sales as much as possible.
Task
To develop an omni-channel campaign to promote the Rakuten marketplace in the UK and Spain, including Facebook, Twitter and PR.
Implementation/Results
Assets were created to promote the brand partnership across paid, organic, and newsletter channels, successfully increasing brand exposure. A PR campaign was launched to maximise reach in the UK. The combined campaigns increased traffic and revenue.
