Established in 1975 as a small business in Hamburg, Jürgen Liebisch GmbH, also known as AIC, has grown into a successful medium-sized company in the independent automotive aftermarket.
Task
Transform AIC Germany into a B2B brand that presents itself professionally yet remains close to its customers.
Implementation/Results
We have been working for Jürgen Liebisch GmbH since 2015. We redesigned the logo and then supported the AIC Germany team in creating newsletters (around ninety in total by the beginning of 2024), brochures, business stationery, packaging, boards, roll-ups and the website, which was relaunched in 2022 in cooperation with a partner agency.