Jürgen Liebisch GmbH, based in Glinde near Hamburg, is a provider of value-for-money auto spare parts under its brand “AIC – Germany.” The product portfolio now includes around 13,000 items for various uses. The newsletter “Wholesale-Ticker,” which appears ten times a year in both German and English, informs wholesale customers about products from the range as well as the latest company developments.
Task
Creating four text contributions per issue based on specified topics. The challenge was to independently acquire background information on technical products, such as swirl flap actuators, intercoolers, or oil drain plugs, through research and then to write articles that inform but don’t preach, highlight developments and entertain.
Implementation/Results
We have been writing the newsletter continuously since September 2015.
