Christian Lacroix is a French fashion designer and the founder of the fashion company named after him. Around the turn of the millennium, he designed exclusive wedding dresses for Pronuptia Paris.
Task
To emphasise this cooperation in our PR work. The aim was to further enhance Pronuptia Paris’ already very good reputation.
Implementation/Results
Bridal fashion from Paris has always been very special for women’s magazines in Germany; bridal fashion by Christian Lacroix, one of the leading Parisian fashion designers, however, was a dream – a dream that Pronuptia Paris made come true because it was affordable. The editors were happy to report on it, especially as we were able to provide first-class photographic material and interesting additional information.
