Corporate design for a Swiss B2B sustainability platform
#branding_positionierung #graphicdesign
Initial situation
The Swiss startup Crowda provides a B2B platform through which sustainability projects and services can find suitable matches with companies in an automated and transparent manner.
Task
Create a corporate design that communicates the brand’s mission.
Implementation/Results
Sustainability is multidimensional and has many facets: ecological, social, and economic. Moreover, it is inherently innovative, life-affirming and friendly. The colour palette that we used in the logo expresses precisely that. Additionally, the Crowda symbol in the logo acts as the all-encompassing design element.
