Cybus (website), an IIoT company, had developed ‘Connectware’, a solution that translates the protocols of machines and control systems into modern internet semantics and provides real-time data access for any application. When we started collaborating in 2018, the market was not yet clearly defined and unstructured, and the terminology was not generally recognised. This posed a major challenge in terms of selling a product without direct competitors and convincing potential customers and interested parties, particularly from the German SME mechanical engineering sector.
Task
Create a communications strategy and create an action plan for sustainable PR and marketing efforts to influence market development and company success.
Implementation/Results
Through targeted communication and optimisation of marketing tools, we successfully positioned Cybus as a provider of innovative IIoT solutions in relevant industry publications, making it known to a wide professional audience.
