Together with the Femtec team, we worked out how their corporate identity needed to be further developed and which corporate design modifications this would entail. The result was a brand relaunch with a new logo, a new claim, and a new website. As a survey showed, the contemporary, standardised appearance enhanced the image and strengthened the identification of both the network partners and the students with the Femtec brand.

In addition, Femtec was increasingly discussed (on the radio, in podcasts, in print, and on social media). Femtec’s education and qualification programmes are now much better known. This has led to increased interest from female students and potential partners in science and business. At the end of the project period, we handed over responsibility for marketing and branding to the Femtec team.