Together with its 14 regional associations, the Federal Association of Carpentry and Joinery promotes its guild members in their operational practices and represents them externally, especially in the areas of social and tariff policy, labour law, business management, press and public relations, technology and standardisation, as well as vocational training.
Task
An annually recurring task is the design of the exhibition catalogue “Die Gute Form,” which presents the best furniture pieces created by the next generation of carpenters for the annual trade fair.
Implementation/Results
The design concept we developed emphasises the high craftsmanship and material quality of the individual pieces. With the new catalogue (the print run was tripled after just a few years), brochures, specialist books, and flyers, we have succeeded in giving the association a uniform, harmonious, and modern appearance, thereby enhancing the image of the trade as a whole.
