Many vegan ice cream flavours often contain artificial additives to enhance taste and visual appeal. The start-up Claire’s Vision aims to set a new standard for organic vegan ice cream by eliminating artificial additives, questionable fats, stabilisers, and emulsifiers while still offering a delicious alternative to traditional milk and cream ice cream.
Task
Develop a brand name for the innovative ice cream.
Implementation/Results
The brand name “Ice Affairs” along with the claim “Finest plant-based ice cream” reflects Claire’s passion and vision to create an all-natural ice cream that rivals the taste of traditional milk and cream ice cream. Additionally, we engaged a lawyer specialising in trademark law to secure international protection for the brand name. We also undertook graphic design work, including the website and packaging for the initial ice cream flavours.
Unfortunately, the project was delayed due to the coronavirus pandemic. The market launch is now planned for the middle of 2025.
