A milestone in the development of digital photography was the introduction of the first mirrorless system cameras. These compact and very well-equipped models delivered results with the quality of SLR cameras – and professional videos too. Nevertheless, they initially had difficulty competing with the more attractively priced digital SLR cameras. There was also pressure from increasingly powerful smartphones, which were being used to photograph important events more and more. The question Olympus asked itself: How could people be convinced of the quality of the latest generation of cameras and get excited about real photography? The solution was an exhibition with unique immersive objects that constantly offered new perspectives: a playground for the senses that was waiting to be discovered.

The series of events developed by Vitamin E was called Olympus Photography Playground, later renamed: Olympus Perspective Playground. Access to the locations, some of which were several thousand square metres in size, was free – but limited in the sense that only a maximum number of people could go into the playground at any one time. Each visitor was lent a free Olympus system camera at the entrance, including a memory card that did not have to be returned.

The interactive and immersive exhibitions were designed by different artists each time. They were walk-in and could be explored and captured in photos and videos as desired. The special attraction was that visitors could become part of the installations and stage themselves in them, resulting in millions of unique images. Many people learned to love photography anew or again and subsequently decided to buy an Olympus system camera.