In 2015, Philips Monitors was a traditional brand that was particularly successful in the classic business environment.
Task
Philips monitors should gain access to new customer groups and thus become more attractive overall.
Implementation/Results
Taking advantage of Berlin’s status as a European centre for start-ups, we developed a campaign in which four innovative start-ups presented their projects and explained how important high-quality monitors are for office work. The collaboration with Fab Lab in Berlin increased Philips Monitore’s presence among innovative start-ups and young companies. The campaign, which was complemented by a microsite, social media activities, flyers and PR, effectively connected Philips Monitore with its new target group.
