PR for bridal fashion was and still is a seasonal business. In the months before the traditional wedding month of May, almost all women’s magazines report – often on many pages – on the latest trends, cuts, and materials.

We began to make arrangements with the first editorial teams in November/December. The big PR rush came after we sent out oversized Pronuptia catalogues as well as beautiful images of the latest collections at the beginning of the year. The biggest challenge we faced was providing the desired bridal dresses to editorial teams who wanted to do their own photo shoots in time. But after our PR push, there was hardly a single report on bridal fashion in a relevant magazine that didn’t feature at least one model from Pronuptia Paris.