SEVERIN Elektrogeräte GmbH is a well-known German manufacturer of reliable and durable electric home appliances headquartered in Sundern, Germany. We have been handling product PR for the company since 2023 and corporate PR since 2024.
Task
Create a PR campaign for FILKA, a fully automatic machine that prepares freshly ground coffee at a brewing temperature of up to 96 degrees Celsius at the touch of a button.
Implementation/Results
We organised a filter coffee event at the Severin stand at IFA 2023. This gave the trade press an exclusive preview of upcoming product developments, which brought FILKA initial attention in the trade media. There were also cooperations with consumer magazines such as Bild, stern.de/vergleich, Lisa Wohnen und Dekorieren, Wohnidee, Der Feinschmecker, Landhaus Living Mein neues Zuhause. As part of these cooperations, Severin also provided FILKA appliances for shoots and product tests. Furthermore, FILKA was presented as a Christmas gift idea in various publications.
