Uffective: Bringing High Value Sign-Ups to a New Website
A case study from our Director of Digital Brand Communications, Will Andrews
#socialmedia #website
Initial situation
Uffective is a Dutch SaaS company that provides project management software to companies like Vodafone and E.on. Most of their previous sales had come from word of mouth. However, they were having problems attracting new customers from different industry verticals.
Task
To develop a new website, content marketing strategy, and LinkedIn Ads campaign that will drive traffic to the site and win new customers.
Implementation/Results
A completely new website was developed with a strong focus on conversion. A LinkedIn ad campaign was also launched to drive traffic to the new site. A content marketing plan was developed, including podcasts, white papers, and scroll-stopping content. This resulted in increased website traffic through SEO and ads, increased the number of qualified leads, and lowered the cost-per-lead.
