Founded in 1901, in 2023 the Berlin animal shelter faced a rapidly increasing number of animals and a persistent shortage of staff. It was only thanks to the support of a dedicated team of employees and volunteers that the animal shelter was able to continue to look after the welfare of the animals handed in.
Task
Offer consulting to the shelter in brand strategy and communication.
Implementation/Results
We organised a workshop that resulted in practical recommendations for optimising communication strategies that the team can implement. These include revisions of values and vision, competitor analysis, identification of target groups, and improvements in social media and website optimisation. Additionally, attention-grabbing campaign ideas were developed to raise awareness about the importance of supporting the animal shelter.
