vegconomist: Client since 2018

CEO statement series (start in 2023)

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PR and media support for the No. 1 vegan B2B magazine

Initial situation

With over 65,000 monthly visitors, vegconomist.de is the leading B2B online magazine for decision-makers in the plant-based and cultivated market in DACH. It serves as an important platform for discussing industry news, sharing opinions, and stimulating debate.

Task

Get more exposure to people working in senior management in the plant-based sector.

Implementation/Results

Together with the vegconomist team, our agency unit vegency developed the “What moves CEOs” series. Since February 2024, statements from CEOs from the plant-based sector on current issues have been published fortnightly on the vegconomist website, on LinkedIn and in a newsletter.
united communications
Berlin based marketing and PR agency