PR and Marcoms Support for the leading vegan B2B magazine
#branding positioning #copywriting #graphicdesign
Initial situation
vegconomist is now the world’s leading business magazine for decision-makers, manufacturers and influencers in the plant-based sector. The online publication provides information on current developments in companies, organisations and the retail sector, as well as on products, trends and markets.
Task
One of our initial tasks was to develop a communication strategy for manufacturers of production machines. The goal of the strategy was to draw the attention of decision-makers in the global plant-based market to their product range.
Implementation/Results
In collaboration with the vegconomist team, we developed a B2B publication entitled ‘European Engineering for Plant-based Excellence’. Companies can present their technologies, systems and ingredients for the production of plant-based foods here. The information is online for 12 months at a time, making it visible to readers in over 160 countries.
