Founded in 2012 by Dr Christian Stredicke, VoIP pioneer and founder of the IP telephony provider Snom, Vodia is expanding its international growth through cooperation with specialist retail partners and system house integrators.
Task
Vodia’s brand, already established in the USA, was successfully promoted among specialist retail partners, the trade press, ICT decision-makers and other multipliers in Germany as a specialist for cloud PBX for SMEs. The DACH target market was the starting point for growth in other European countries and beyond.
Implementation/Results
In 2019 and 2020, we drove the brand’s expansion with channel partners and SMEs through targeted PR and marketing measures and the development of communication, social media, and SEA strategies for the DACH region.
Keyword- and conversion-optimised landing pages were also created for German and English target markets to strengthen business development via paid and organic traffic.
With targeted Google Ads campaigns—initially in the DACH region and later globally—we direct organic and paid traffic to the homepage and dedicated landing pages to generate sales leads.
Since 2024, we have been advising and supporting the company in the development of new business fields.
