XYZprinting is part of the Taiwanese Kinpo Group. The company, which was very new at the time, had set itself the task of turning ideas into reality – with the help of its high-quality and cost-effective 3D printers.
Task
Support for the market launch of their 3D printers in Europe at IFA 2014 and Euromold 2014. Ongoing PR support in DACH and PR support at IFA 2015.
Implementation/Results
In addition to successful market entry in Europe and numerous product launches, we also organised two well-attended 3D workshops and the presentation of the first 3D food printer at the Computer Bild Golden Computer Awards.
